MARKETING
Customer Persona Builder
Build a behavior-first persona with goals, barriers, buying criteria, and evidence strength.
Research-based profile
50%evidence strength
Goals, behaviors, and decisions
Voice and sources
Choose the next action with the largest impact
Runs one to three locations and reviews performance weekly
“I need to know what to do next, not read another dashboard.”
- Behavior
- Checks sales on a phone between customer tasks
- Barrier
- Reports require cleanup and use unfamiliar metrics
- Trigger
- A weak sales week or upcoming promotion
- Decision criteria
- Setup under one hour, mobile clarity, exportable summary
Demographics are intentionally omitted unless they change behavior. Validate assumptions with real users. Data stays in this browser.
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